Institutional Research

The Media is produced by small groups of companies, or institutions. These can include advertising agencies and magazine productions houses. All of these help in the production of a magazine.
The company I would produce my magazine with would be Hearst Magazines UK, Hearst magazine is one of the UK’s leading media companies with 24 magazine brands and 22 digital assets, all with a variety of female and male target audiences, for example; Good house keeping and Elle for the female target audience and Men's Health and Digital Spy. This would be good for me as my target audience is a between Male and Female, but is more towards Female, which is the same as Hearst. The majority of their magazine and female orientated.
Hearst Magazines UK is the trading name of National Magazine Company Ltd, established in 1910. Its major interests include magazine, newspaper and business publishing, cable networks, television and radio broadcasting, Internet businesses, TV production and distribution, newspaper features distribution and real estate.

Although my product works well and connects with Hearst target audiences as well, my magazine has a very different genre to the magazine advertised with Hearst UK. My magazine is on the music genre of Modern music and The Charts. This does not connect to any of the genres in which are connected to Hearst UK.

If I was to produce and sell my magazine I would advertise my magazine in music shops such as HMV and ZAVVI. I would advertise and sell them in these stores as they are very clear and popular music stores that are world wide. This would open up my magazine to a wide variety of locations and there fore building up my magazines reputation.

Not only would I advertise and sell my magazine in stores I would also do this on the Internet. To make sure my magazine had presence on the interest I would have advertisements on the side of music websites and on the websites of HMV and ZAVVI I would create a link that showed that these stores are in partnership with my magazine. My magazine would have an online website that would show the editions that were available and could be bought online, as well as sampled online. The website would also include advertisements of the stores we are in partnership with and would include details on out company Hearst. Opening up my advertising on the Internet would open up my audience and would again increase dramatically my magazines reputation as it would soon be known as the new interest magazine interest.

Here I have looked into the institution I would produce my magazine with, I have looked in to the types of magazine they already produce and the types of audiences and genres of magazines in which they already create and produce. As well as looking in to the background research and history of my chosen institution.

Doing this gives me an idea of how I would like my magazine to be published as well as giving myself some more back ground information of the production of a magazine and what may need to be done in the process of creating it. This gives my magazine more of a professional view on it and starts to create an idea of it's placement in our society today.