Audience Targeting

My main target audience for my magazine is…
Age: 17-20
Gender: Mixed Gender
Interests: Music, new music in the charts.
Socio-economic classification: C2DE
 
Age:  ‘17- 20 year olds’
The main reason I have targeted this age range is so I can connect more with my readers as they would be in my own age range. Being able to connect more with my readers will help me create a magazine my readers can understand and enjoy.

Gender:
‘Mixed Gender’
I feel my magazine will be able to connect with both Males and Females, I feel this because the colours are not connected with either of the genders for example Purple, this can be connected to both males and females, but the gender could be seen quite female as the artists included in the magazine may be more female orientated.

Interests: 
‘Music, new music in the charts.’

My readers need to have an interest in music and artists including new artists that are coming into the music scene. This is because my magazine will focus on the new sounds, as well as their own lives and interests as an artist.

Socio-Economic Classification:
'C2DE'
C2DE is the skilled working class including the unemployed, students would range in the C2 area, and this is where my target age range begins. My magazine would be suited to this classification as it would be cheap and so accessible and affordable to all.

Here I have looked into the my target audience.I have looked in depth with what kind of social class they are put into and there interests, this will help me create my magazine. I will need to make it affordable to my target audience as well as designing it as in the social class of my target audience, for example, higher class will buy glossy magazines where as the lower class will buy paperback magazine. 

Doing this gives me a secure idea of who I would like to focus my magazine on, which is 14-20 year olds and a mixed gender maybe slightly more feminine. It gives me a focus on how I will create my magazine to reach my target audience. I will make sure that my language is chatty and excitable for my readers and will include images that makes it easy on the eye, also i will keep my colour scheme mixed like blues and purples but including a bit of 'gossip' will push my gender to a bit more feminine.